I’ve always thought that it would be a nice thing not to sell out of books. I’ve had it happen a couple times at festivals. It happens near the end of the festival usually. It’s flattering at first because there’s such a demand for the books.
In the case of festivals, I usually wind up taking orders and offering free shipping for delivery during the following week. Not everyone takes up the offer, though, and I undoubtedly lose some sales.
Those lost sales have slapped me on the head this month.
My book, Secrets of Garrett County, came out near the beginning of the year. It sold well, but sales had leveled off. I thought I had enough to meet the demand for the holiday season. Then in the middle of November, a big order came in for the title. I was able to fill that order, but it pretty much wiped out my inventory.
I ordered some more, but once we’re into the holiday season, it takes much longer to get a shipment. Usually, I can have a book ordered delivered within a week after placing it. Currently, I have an order that I placed 12 days ago and it still hasn’t shipped yet.
Meanwhile, in the past week and a half, I’ve had three stores and two individuals contact me trying to get copies of the book. I sold out of my last copies this past Saturday at a book signing at a store. The store owner wanted me to leave behind 10 more copies, but I couldn’t.
So how many sales won’t I get because a customer doesn’t want to wait until after Christmas to get their book? It’s a unique book, but it’s not an iPhone. People will just pick out another gift or another book, and I’ll lose the sale.
So it’s flattering that the book is in demand, but I need to do a better job of keeping books in stock. Even my 15-year-old son gets this. When I was preparing for a show that I had run out some titles before, he told me, “It’s better to have one book left at the end, than no books.” What he was telling me was that with one book left, at least I know I had met all the demand. With no books left, you’re not sure how many sales you lost.
I wonder how Santa keeps up with demand?
Usually, I do a better job managing my inventory. As an idie author, you have to otherwise, bookstores won’t want to work with you if you can’t get them copies of your titles.
I looked at the problems that I ran into this year and have made some adjustments for next year.
My problem this year has been that I’ve done a lot more fall festivals than usual. It has hindered my efforts to build up holiday inventory.
Next year, I plan on increasing the minimum number of copies that I have on hand before I reorder, to increase the size of my orders, and to place my holiday inventory orders at the beginning of November rather than the middle.
My hope is that these changes will keep me with a supply of all my titles. If I’m lucky, I will still run into supply problems, which will mean that demand continues to increase.