Last week, I wrote about how to get more freelance assignments by going the extra mile. This week, I want to talk about how to get more assignments by developing a relationship with the editor.
Just to be clear, I’m not talking about becoming buddies so that the editor does his or her friend a favor and gives you work. I’m talking about developing a professional relationship where you work well together to create an excellent finished product.
When you first start working with an editor, you are strangers. You may not have met or even spoken to one another. However, as the saying goes, “The work speaks for itself.” As you submit assignments, the editor begins to trust your ability to meet deadlines and deliver quality work.
Don’t underestimate the value of that trust. Chances are editors work with dozens of different writers and not all of them are professional or dependable. The fact that you are puts you a few steps ahead of them.
What’s the value of this to you? It means your stories will get accepted easier. A borderline idea might be rejected if the editor doesn’t know the writer, but if the editor knows you, he or she may be more willing to take a chance. I’ve had stories assigned to me after just writing a sentence or two to the editor about an idea.
Another nice thing is that once editors know what you can do and how well you do it, they may contact you to write stories. I love when this happens because it means that’s less work I have to do coming up with a story and querying different markets. I just had this happen recently when I ran into an editor I know and she asked me if I was interested in taking on an assignment that she had.
I mention meeting deadlines a lot as a talk about freelance writing. That’s because I have been an editor who has had to wait and see if a new writer is going to deliver a story on time and in what shape it will be.
You may think being a little late is fine because the magazine the article is supposed to appear in is not due out for a couple months, but you have to understand that your deadline is just an early one in a series of deadlines that will allow the magazine to come out on time. There is some wiggle room, but not as much as you might think. Besides, it’s not your call whether it should be given to you or not.
That being said, sometimes you will run into problems. The story doesn’t work out the way you expect, interviewees don’t get back to you, or you might get sick or have an accident. Things happen. If you do run into a problem that will keep you from hitting your deadline, contact your editor as soon as possible and see what can be done.
Editors won’t hold it against you if you have a legitimate excuse. Don’t dawdle and waste your time with the story, though. Most editors will give you at least a month to complete your article. That sounds like a lot of time. You’d be surprised at how quickly it can disappear when you’ve got other things that need to be done.
I’ve gotten into the habit of creating my own mini-deadlines. For instance, when I had four articles due one month, instead of doing each in bits and pieces, I set it up so I could focus and finish one each week.
You might also want to prioritize. If focus most of my efforts on completing the story that is due the soonest while doing a little bit on any other articles that are coming due in the next month. This might be researching, interviewing, or transcribing notes. I do these things bit by bit so that when each story gets the focus of my attention, I’m ready to write.
Next week, I’ll finish up by talking about becoming an expert.