Tag Archives: marketing

Pricing your book to maximize sales and profit

When you’re an indie publisher, you control much of the process of publishing your book. Last week, the Gettysburg Writers Brigade talked about how to price your book to maximize your sales and profit. Author Gail Furford spoke about her … Continue reading

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Managing inventory and demand

I’ve always thought that it would be a nice thing not to sell out of books. I’ve had it happen a couple times at festivals. It happens near the end of the festival usually. It’s flattering at first because there’s such … Continue reading

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Getting your long-term marketing going

  During the last meeting of the Gettysburg Writer’s Brigade, we talked about marketing for the independent author. While marketing for the mainstream author and indie author overlap, some differences exist. This is mainly because an indie author can develop … Continue reading

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Developing your book marketing plan

Rosemary Hutchison talked to the Gettysburg Writers Brigade about the book marketing plans she has put together for her husband, Will. The one thing I noted about her talk is that she said a marketing plan forces an author to … Continue reading

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How to become a successful author

I’ve been a professional writer for 30 years (Wow! Seeing that number applied to something I’ve done freaks me out a bit.), and I’ve done a lot of different types of writing. My first novel was published in 1996, and … Continue reading

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Finding festivals and fairs to sell books at

A part of the discussion among members of the Gettysburg Writers Brigade this past Wednesday involved where to find festivals where we can sell our books. Here are two websites that I use that make searching for festivals easy. Festivalnet.com … Continue reading

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Podcasting tips for authors

I know some in the group are looking for ways to better market their books. Here’s something to consider. I’ve been interviewed on some podcasts and follow others. I think they can be very useful in not only marketing but … Continue reading

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